Having a look at how the internet has changed the way we are accessing media and current affairs.
The increase of internet content has entirely changed what is suggested by the term mass media. Before, mass media adhered to a hierarchical structure, using a top-down media design. Generally, a small group of experts, such as newspaper writers or broadcasters, who would create material for big audiences who mostly just consumed it. Nevertheless, at present, with the aid of the internet, the face of media has seen significant modification, making the usage and accessibility of media much more accessible and interactive. With accessibility to popular social media platforms, new media examples are showing that individuals can develop and share their own material, just as easily as they can absorb it. Social media has enabled anybody to contribute to public conversations, rather than just the major media companies consequently as a result, mass media is no longer managed by a couple of big advocates. Rather, it is spread throughout millions of user narratives worldwide.
In today day, online platforms have made it substantially simpler for everyone to develop and distribute content. Formerly, creating material for a wide audience necessitated access to a collection of important resources and financing. Currently, with using mobile phones and common digital technologies, digital media content examples for instance, short form videos, blog posts and podcasts can be easily created with just a few fundamental devices, along with reaching a massive audience, very rapidly. This has opened the door for more diverse voices, especially those who were previously neglected by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking platforms, implying that social media has produced a place for underrepresented communities to share their narratives.
In the digital media landscape, what we see online is largely decided by algorithms which are formed by our online habits. Each social media channel uses its own programmed system to reveal new material and advise material that will attract the user. The types of media content examples that will be shown to a user is created to keep people engaged. The algorithms are created to keep individuals stimulated by recommending and more info promoting videos that are relevant, well-liked or controversial among other users. While this level of personalisation can be helpful, it can restrain the areas of media that people are exposed to, producing more segmentation and prejudice amongst users around social concerns. Those who are involved in media development, like the founder of the fund that has stakes in Sky, for instance, would identify the effect of social media websites in sharing new narratives. Likewise, the chairman of the company that owns NBCUniversal would acknowledge the impacts of user created content in the media landscape.